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Ultimate Pools

About Us

Building Virginia Pools Since 1991

History of Ultimate Pools


Ultimate Pools was founded in 1991 by Steve Jowers when his lifelong vision of establishing a pool construction, renovation and technician business focused on complete customer satisfaction came to life. Throughout the years, Steve has built a reputable family-owned and operated pool business through hard work and dedication. In 2019, Travis Jowers proudly took over the family business after his father Steve’s retirement and is committed to continuing Ultimate Pools’ strong relationship with pool owners throughout the area. Not only did Travis begin working for the company during the summer time at a young age, he made the decision to work for the company as a full-time employee after graduating from Virginia Tech. To this day, Steve’s philosophy — if you make your customers the priority in every aspect of business, you will succeed — still holds true, and Ultimate Pools continues to provide Richmond, Rockville and the surrounding areas with reliable and trustworthy pool construction and service.

Our Commitment to You


With more than 40 years of combined experience, Steve, Travis and the entire Ultimate Pools team are masters at their craft. We are your go-to experts in building, refurbishing and servicing pools, spas and water features. Our certified and licensed technicians are well trained in areas such as filtration systems, pumps, motors, saline generators, heaters (gas or electric) and lighting issues within a pool or spa. Because Ultimate Pools always ensures a positive customer experience, we take pride in our stellar reputation — one that can only be achieved with happy and satisfied customers 100 percent of the time. We tackle every pool construction, renovation and maintenance task with extreme detail because we understand our clients have unique needs and desires when it comes to their outdoor poolscape. It’s time to relax with confidence. It’s time to choose Ultimate Pools. Contact us to set up an appointment today to explore all options available for your own custom backyard escape.